The Indonesian tourism market is still widely open but in order to made the promotion more effective and efficient, it must be narrowed down to 15 countries in three regions. The countries are in Shout East Asia, Europe and Middle East.
The promotion strategy was one of the main topics discussed in the meeting held by Bali Hotels Association in Holiday Inn Bali hotel. The meeting which was joined by hotels representative throughout Bali and international hotel networks themed the projection for market development in 2010.
I Gde Pitana, the director of Foreign Promotion, and Syamsul Lussa, the director of Market Development in Indonesian Cultural and Tourism Department and also the coordinator of Bali Tourism Board, Ngurah Wijaya.
The countries which will become the focus of Indonesian marketing are Singapore, Malaysia, Japan, England, Germany, Holland, France, Russia, South Korea, Australia, China, India, Philippine, Saudi Arabia, and Republic Arab Emirate.
There was an interesting phenomenon after the economics crisis happened throughout the world where the number of tourists from Singapore, Malaysia, France Russia, and Australia was increasing. Indonesian government targeted 7,097,630 tourists in 2010.
In 2011 the target become 7,324,883 and it increase become 7,552,135 (2012), 7,779,388 (2013) and 8,006,641 in 2014. Singapore which is well known for its efficiency, is one of the country send most tourists to Indonesia, followed by Japan and Malaysia.
In 2010, the number of tourists from Singapore is predicted will be around 14,984,600 people. Japan will be around that number also while Malaysia will be around 6 million tourists.
In Europe, Germany, england, and Netherlands predicted to become the highest tourists supplier for Indonesia. In 2010, the number of tourists from those countries will be around 82,315,300 people from Germany, 69,683,200 (England) and 27.129.200 (France).
The number of tourists from Russia was also increasing gradually. According to the data from United Nation, everyday in 2009, the profit gained from tourism in Asia-Pacifis region was $2.6 billion.
While last year, the total profit throughout the world was $944 billion. Indonesia was very lucky because it grow 13% compared to Asia Pacific region which was only grow 1.2% this year.
Syamsul Lussa said that one of the thing that support Indonesian tourism is the promotion but the fund is always determined by the government. “Our approach is by using the less budget but producing high income. Malaysia was using $100 million and producing $14 billion but Indonesia was only using $15 million to produce $5.35 billion. So we are more efficient than Malaysia,” he added.
In order to increase the efficiency, the tourism businessmen in Indonesia must alter the paradigm and ways of business. Pitana said “one of the most important thing is we must focus on the market. Many challenges ahead and many countries in Asia are started to arrange their tourism sector.”
News by International Bali News
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